Well, I, there's so many aspects about this and I love using tools. I I mean, so that start for me, I've always start with a SWOT analysis, strengths, weaknesses, opportunities, and threats. And the strengths and weaknesses are internal to you. The opportunities or threats are external to you. Many most people understand that, but those that are not familiar with the SWOT.
And I always start with whatever they're looking at. And I start with what are the threats in your industry or the markets you serve? What are the opportunities? And I start that because it's kind of a reverse C pattern. And so if you see SWOT is how most of these SWOT analysis are laid out. They're laid out in a in a four point grid. You start at the threats. You recognize what you're dealing with, what the opportunities are in the industry, and then you relate it to your strengths. Are do you have strengths that match up with the opportunities that can defeat the threats? And so we really start with there.
And then the other thing is as I go through and I said, it's so important to know what you're strong at, but it's even more important to understand what you're weak at. Because unless you build systems around what you're weak at, you're going to probably fail. For example, I suck at accounting. I suck at golf, but I still try to play it. But and I I suck at accounting, but I still try to you have to do it. But I have a what I hired is a a class accounting team, an a class accounting firm that does all my bookkeeping. They do it to a standard that is even better than money. I have a high standard, but I just don't wanna execute and do that standard. Does that make sense? Yeah. A lot of sense. Yeah.
So so there and then it comes down to recognizing your gifts. So that's the one thing. Then there's another tool that I recent recently found that is just so effective, and it's called Patrick Lencioni's The Six Working Geniuses. And it goes into things like, what is your genius? There's two working geniuses, and I'll go through this real briefly, and there's two working frustrations. And there's a middle category with two working competencies.
The working genius is what gives you life. When you're working and you're working genius, you come home, you wanna give everyone a hug. You had the best day. It adds life to you. You'll come home happy. And if you're working, you're working frustration, you come home as a grump, you don't wanna talk to anybody, you kick the cat, the dogs, and you talk rudely to your close closest people. If you're in a working competency, it means you're doing what you can do. You don't it doesn't give you life, but at least doesn't suck the life out of you.
So they work in so what is important to understand is, for example, it's a widget, w I d g e t. So it's w is wonder. I is invention. So those are the wonder gifts. Those are the gifts that are for people who love creating things. Then there's the discernment, the D and the, and the, G of the word widget. This is again, Patrick Lencioni language. The D is discernment. How many good ideas get created, Kelly and Vandy, that don't, that should never come to market? You see them and they fail.
So there's a lot of great ideas, but unless you run it through a genius, someone who has the gift of discerning well an idea, and then and I think there what I have found in my life, I, I do have some discernment, but it's my working, that's my working competency. It's not my working genius. But there's people that just love to hear ideas and they go, not now. It's yes or no, or maybe it's not now. So it's those there's three three doors you can go through. And so if it's just that is a horrible idea of your company if you're an idea person, make sure you're getting people to be able to articulate your dream, your vision, what you're inventing, and then work through it.
So, I mean, I use these tools. The other so I'm my my genius is invention and galvanization. Galvanization creates inertia. It gets people excited. You get the personality here. I kinda get excited about what I'm talking about. Yeah. So I can create a mer inertia or get a, like, a flywheel spinning when it is not when there's no movement. So I'll get movement towards something and get it moving again really well. If it's if it stopped, I get it moving. If it's never worked, I get it moving. So again, assuming it's supposed to.
And then we'd go into the last two as enablement and tenacity. These are such these are the get or done gifts. These are the gifts and the geniuses that have a tendency to just make good ideas that have been discerned and there's movement forward, get done. And where is everyone listening to this? What do you think your gifts are? The Patrick Lencioni, the six working geniuses got test that's it's an assessment. It's not really a a deep assessment, but it's one that could give you insights yourself. It's $20 Are you worth investing $20 in?
To find out what your genius is, what you don't wanna do, for example. Enablement and tenacity. I love getting ideas. I just don't like carrying them through. So hire a group of people that love to carry you through. I'm consulting to a company. I'll leave them out of the name out, but they're dear, dear friends now. And they, the owners came to me and they said, Dave, we are so frustrated. I said, what you're frustrated about today? He says, we have hired a management team that are all getter doneer people. They get things done, but they don't come up with any ideas. They don't we're always the one coming up with the ideas to do something different.
And I said and I brought introduced the six working geniuses. I said, how about this? Let's test everyone and see what I mean, run this assessment on your management team and see where everyone sits. It's not surprising. The owners have the gift of invention, wonderment. They create ideas and their whole management team is all get 'er done people. And that's where their genius is. They're working their management people and their working frustration is You're trying to make me do something I don't know and enjoy doing, I'm terrible at?
So, it's really a very helpful tool, whether you're a manager or yourself working in an organization, to recognize this and bring that as a gift to wherever you're working is to recognize your genius and others' geniuses and others' working frustrations.